Guitar Hero is back — and this time, the songs are free in the cloud

Activision built a multibillion-dollar business with Guitar Hero earlier this decade — and then saw it all collapse as gamers tired of fake guitars. Now, like an aging rock star, it’s trying for a comeback.

This time, the company is banking on a combination of innovation, social networking, and a fresh take that turns the camera around, pointing your attention not at the rest of your band but at the audience that’s watching you. This is a modern Guitar Hero, with a new guitar and a new way of visualizing the world and feeling the audience react to your performance. If it works, it could revive the music games genre that generated more than $2 billion for Activision.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.