The IndieBeat: Tips from publishers and how to pitch to them

Lately, more and more companies are getting into the publishing business, and even some indie studios are trying their hand at helping their fellow developers bring titles to the market. For small teams, partnering with a publisher can help with public relations, marketing, and getting on console platforms like Nintendo’s Switch. This can be crucial, especially for developers who aren’t in North America or Europe, like those in South Africa.

But it can be tough to get a publishing deal: You may never get a chance to meet with a publisher, or your pitch may never get through their crowded inboxes. I reached out to a handful of indie publishers to get a feel for what kind of games pique their interest, as well as to get some advice for developers on how to pitch them.