The esports industry has a lot to learn from the daily fantasy sports mess

DraftKings and FanDuel are capping off what’s been nothing short of an astonishing NFL season for daily fantasy sports.

These companies hit the ground running in early 2015 with ad campaigns promising fun, excitement, and the chance to win millions of dollars. Heading into the fall and winter, the frequency of these ads intensified dramatically. I live in Boston, and by the time September rolled around, I couldn’t really tell who ran the train system — the city or DraftKings. The 2015-2016 daily fantasy ad blitz will likely go down as one of the most successful paid user-acquisition campaigns in history. It could also end up as the campaign that turned regulatory tides and public sentiment against the emerging industry.