The game industry is known for its fierce competition. But during the coronavirus, cooperation is happening. As the people who run these companies go beyond survival mode, they are stepping up with charitable efforts, donations, and awareness campaigns.
It’s getting hard to keep track of everything. The biggest effort is PlayApartTogether, a campaign joined by 56 game companies so far. This group has agreed to spread messages from the World Health Organization to try to slow the spread of COVID-19. They are encouraging physical distancing, hand hygiene, respiratory etiquette, and other preventive actions people can take to fight COVID-19. The campaign started at Zynga, and it caught on fire as virtually everybody came on board.
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