The DeanBeat: Put the gamers in charge of … everything

Microsoft made a rare move last week when it put Phil Spencer — a gamer, a gamemaker, and a game leader — in charge of its Xbox business. That was the way that the Xbox division began almost 15 years ago, and that’s the way it should be.

Spencer has been at Microsoft for 26 years, starting as a programming intern. He helped make games such as Fable and Rise of Nations. He loves titles like Brothers: A Tale of Two Sons, one of the top indie hits from last year. He has gaming in his blood, like Ed Fries, the original head of Microsoft’s game business and the man who brought Spencer into Microsoft’s game division. I would argue that this is one case where it makes sense to put a gamer in charge of the whole thing and that, in many leadership decisions, you won’t go wrong if you do.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.