The game industry is so full of surprises, like Congresswoman Alexandria Ocasio-Cortez drawing more than 4.5 million views for her hilarious get-out-the-vote Twitch livestream of social game Among Us this week. As a political event, it drowned out Rudy Giuliani’s ploy to revive the Hunter Biden controversy via the New York Post.
Video games are prospering during the pandemic, in contrast to so many other less fortunate parts of the economy. But figuring out the surprises and navigating the opportunities is perilous with so many things happening at once. We have new consoles coming, disruptions in the mobile ad ecosystem, and lots of land mines when it comes to finding the right way to monetize gamers.
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