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The DeanBeat: Nvidia is taking big risks moving into game hardware. Is it crazy or genius?

  • Posted byby Dean Takahashi
  • Updated
  • 5 min

jen-hsung huang nvidia

Nvidia grabbed a lot of the coveted media attention this week at the Consumer Electronics Show in Las Vegas. The world’s biggest standalone graphics-chips company announced it would make Project Shield, a portable game system that can run Android and Steam PC games on a 5-inch screen or via an HDMI cable on a television screen. Nvidia will make and sell this system itself, turning its traditional partners into competitors.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.