The DeanBeat: Nvidia is taking big risks moving into game hardware. Is it crazy or genius?

jen-hsung huang nvidia

Nvidia grabbed a lot of the coveted media attention this week at the Consumer Electronics Show in Las Vegas. The world’s biggest standalone graphics-chips company announced it would make Project Shield, a portable game system that can run Android and Steam PC games on a 5-inch screen or via an HDMI cable on a television screen. Nvidia will make and sell this system itself, turning its traditional partners into competitors.

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