In a surprise, the cost of acquiring loyal mobile app and game users fell in the busy month of December, according to an index tracked by mobile app marketing firm Fiksu.
The cost of acquiring new users has been a curse for mobile app developers, particularly small indie companies that can’t afford to spend a lot on app marketing. The cost has been relentlessly going up. But December offered a rare respite even though the number of daily app downloads rose 12 percent to 6.4 million on the Apple iTunes App Store, compared to 5.7 million in November. From a year ago, the number of daily app downloads was up 20 percent.
GamesBeat