Jessica Boothe and Brian Comiskey of the CTA at the start of CES 2024.
Jessica Boothe and Brian Comiskey of the CTA at the start of CES 2024.
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The CES tech trends to watch in 2024 | CTA

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

GenZ consumers will dominate demand for tech products in 2024, as they’re already a quarter of the tech world’s consumer population.

That’s one of the trends observed by Jessica Boothe, director of research for the Consumer Technology Association, the trade group that puts on CES 2024, and Brian Comiskey, director of thematic programs at the CTA, at the opening session of the big tech trade show in Las Vegas.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.