The 7 habits of highly effective AR/VR startups

There are multiple AR/VR startups thriving in 2019, despite sentiment to the contrary. Surmounting the early stage challenges that every new tech platform faces, AR/VR startups are finding innovative ways to survive and thrive. A few common themes came out of extensive discussions across the industry, and here’s what the CEOs had to say.

1. Solve a critical use case

We think about use cases for new technology platforms in terms of valuable versus critical. Valuable use cases might be cool and technically hard to do, but either don’t fundamentally transform the user experience or aren’t important to users. Critical use cases enable lots of users to do something they really care about, and that couldn’t be done in any other way.