Thanks, Google: Mobile user acquisition just got a lot more interesting

Mobile marketers and publishers might have a lot of reasons to thank Google in the coming months. Millions of them, in fact, and possibly even billions.

As VentureBeat reported this morning, Google unveiled new technology this morning that not only indexes in-app content — which Google has been doing for two years — but also allows mobile surfers to “play” apps like videos, interactively, immediately, without a download, and with a very close approximation of a native app experience.