Tenjin has grown fast in mobile marketing campaigns.
Categories

Tenjin introduces self-service mobile marketing platform for mobile apps and games

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Tenjin is introducing a self-service platform for mobile app and game developers so they can track, analyze, and optimize their marketing campaigns.

In doing so, the San Francisco mobile marketing infrastructure company will be able to address a larger swath of developers. The company has added enhancements to its platform in mobile analytics, attribution (such as identifying the proper advertising source for an app install), and ad network data aggregation.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.