Tencent has begun accepting preorders for Microsoft’s Xbox One video game console as China’s 13-year-old ban on video game consoles comes to an end in September.
Chinese consumers can use Tencent Holdings’ mobile messaging applications and JD.com to place orders for the locally made Xbox One, according to Bloomberg. As market researcher Newzoo expects China to overtake the U.S. as the world’s biggest game market by 2016 with $25 billion in revenue, it’s critical for each of the main console platform holders to establish themselves here.
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