Xbox One preorders begin in China under Tencent's banner

Tencent has begun accepting preorders for Microsoft’s Xbox One video game console as China’s 13-year-old ban on video game consoles comes to an end in September.

Chinese consumers can use Tencent Holdings’ mobile messaging applications and JD.com to place orders for the locally made Xbox One, according to Bloomberg. As market researcher Newzoo expects China to overtake the U.S. as the world’s biggest game market by 2016 with $25 billion in revenue, it’s critical for each of the main console platform holders to establish themselves here.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.