4:33 Creative Lab, a South Korean game developer, has raised $110 million from an investment consortium that Tencent and Line Group created.
The developer will make mobile games for messaging services such as Line and Tencent’s WeChat service. Those mobile messaging services are on fire, growing to hundreds of millions of users in regions such as Japan and China. And games that run on top of those services do well because people share them heavily. Messaging services are just any tactic developers use to get their games in front of players in a mobile market that could hit $20 billion or more by the end of the year.
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