Team Liquid's Liquid+ platform keeps track of esports fan engagement.
Team Liquid's Liquid+ platform keeps track of esports fan engagement.
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Team Liquid rewards esports fans with Liquid+ platform

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

Team Liquid today unveiled Liquid+, a platform that rewards the company’s esports fans for engaging with players such as watching streams or participating in online events. It’s a way to reward fans and better monetize them by understanding who they are, what they want, and how they want to spend their money with their favorite esports stars.

The platform’s launch is part of Team Liquid’s 20th anniversary celebration this year. It took more than 18 months to pull off Liquid+, which is the organization’s first rewards program. Liquid+ will be accessible via an internet browser and with a mobile app in the works for early 2021, said Team Liquid co-CEO Steve Arhancet in an interview with GamesBeat.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.