Team Liquid relaunches fan loyalty program on Sui web3 platform

Esports organization Team Liquid has formed a strategic partnership with Mysten Labs, the web3 infrastructure company and original contributor to blockchain platform Sui, to revamp its fan loyalty program. Together, the companies hope to highlight Sui’s developing gaming ecosystem and drive fan engagement.

In 2021, the esports organization launched its fan loyalty program: Liquid+. In addition to exclusive content and match schedules, fans could earn points by engaging with Team Liquid. Ultimately, Liquid+ incentivized engagement and helped Team Liquid learn more about their fanbase.