Jeff Drobick and Steve Wadsworth of Tapjoy
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Tapjoy unveils one-stop platform nGen for mobile app monetization

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

Tapjoy, a big ad-tech company for mobile apps, is announcing its nGen advertising and monetization platform as a single solution for mobile-app developers today.

The nGen platform is part of a growing trend of consolidation among the mobile middlemen who serve the business side for mobile-app and game developers. Its aim is to simplify the mobile ecosystem that has grown so complex because of the difficulty in getting apps discovered and the challenge in monetizing free-to-play mobile apps.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.