Tapjoy boasts that its mobile video ads attract high-spending players

Video is the future of the Web, and it’s also one of the best money-making tools for mobile-game developers.

Spacetime Studios, the team responsible for mobile strategy game Battle Command, released a case study this morning that reveals some strong numbers for mobile-ad platform Tapjoy. That company’s video-marketing service helped Spacetime acquire players at a relatively low cost, and those gamers often spent significantly more than the people referred to Battle Command by other platforms. Worldwide spending on mobile reached $16 billion in 2013, and ad networks like Tapjoy, Flurry, ChartBoost, and Fiksu are all battling to serve as the premiere marketer for it.

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