Gen Z gamers are mobile-first players.
Gen Z gamers are mobile-first players.
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Tapjoy: 86% of Gen Z plays mobile games and many play on consoles/PCs too

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Zoomers love games. About 86% of Gen Z members use mobile devices as gaming platforms, according to a report by mobile ad and app monetization firm Tapjoy. And Gen Z is also the most likely of all generations surveyed to enjoy other gaming platforms, including PC and console, indicating that their appetite for games is generally high.

The survey of mobile consumers between the ages of 18 to 24 reveals that 68% shop on mobile one to four times a week, yet another sign that Gen Z is a “mobile-first” generation.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.