Take-Two’s Strauss Zelnick loves NFTs but not VR and the metaverse

Posted byby Dean Takahashi
November 10, 2021
Updated June 19, 2025
4 min

Strauss Zelnick is CEO of Take-Two Interactive, one of the biggest game publishers in the world. That’s why it was interesting to hear his take on the newest gaming technologies and trends. He weighed in on nonfungible tokens (NFTs), the metaverse, and virtual reality.

Zelnick spoke at our GamesBeat Summit Next event with Mike Vorhaus, founder of Vorhaus Advisors, about reaching mass-market adoption for games. You wouldn’t think that Zelnick has to worry about upstarts trying to disrupt his company.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.