Black Eyed Peas and Zynga send holiday social-distancing message for #PlayApartTogether campaign
Zynga has teamed up with the Black Eyed Peas musical group to help keep us safe during the holidays. As the pandemic hit earlier...
Zynga’s Rollic division buys Onnect game for $6 million
Zynga recently acquired Turkey’s Rollic for $168 million, and now Rollic is turning around and buying the matching game Onnect from Chef Game Studio...
How data is making game creative perform more powerfully than ever (VB Live)
Presented by yellowHEAD With data, you can optimize game creative in more ways than ever before. In this VB Live event, GamesBeat, yellowHEAD, Zynga,...
Zynga opens studio in Austin to help with its Star Wars mobile game
Zynga said it has opened a new game studio in Austin to focus on developing its Star Wars mobile game. The Austin outpost will...
New data analysis tools are amping up game UA creative testing (VB Live)
Presented by yellowHEAD Creative is the key to user acquisition for game developers, and data is the key to optimizing for your target audience,...
Zynga’s acquisitions push it to record bookings of $628 million for Q3 2020
Zynga reported revenue and bookings today that beat expectations for its third quarter that ended September 30, as pandemic gaming held up and revenue...
Zynga and Lady Gaga raise awareness of mental health in Words with Friends
Lady Gaga’s Born This Way Foundation and Zynga have partnered to raise mental health awareness for World Mental Health Day through the Words With Friends...
Zynga aims to expand breast cancer awareness in Words With Friends
For the second year in a row, Zynga launched its Breast Cancer Awareness Month campaign in its popular Words With Friends social game. The...
Zynga poured a lot of magic potion into Harry Potter: Puzzles & Spells
Zynga is launching Harry Potter: Puzzles & Spells worldwide today on iOS and Android, and the game has a lot more depth than you...
The DeanBeat: What we’ve learned about pandemic gaming
The second-quarter earnings results from major game companies over the past two weeks have taught us more about how gamers are responding to the...