PubMatic and Zynga partner to unlock premium mobile gaming inventory for buyers
PubMatic and Zynga are collaborating to give direct access to Zynga’s premium mobile gaming audiences through diversified demand pathways.
Zynga and NaturalMotion celebrate a decade of racing with CSR2 | James Hans interview
Zynga and NaturalMotion are celebrating 10 years of racing history for the mobile racing game CSR2. It’s an example of a live service game,...
Life at the Speed of Play — a memoir of a game industry pioneer | Mark Pincus interview
Mark Pincus is a billionaire entrepreneur who founded ten companies. His big winner was Zynga, the social gaming company that Take-Two Interactive bought in...
Game makers debate the evolution of live ops | GamesBeat Engage recap
Game developers are passionate about live ops. Yesterday, April 28, the game industry community in Austin, Texas, came together for GamesBeat Engage, a panel...
Gaming industry predictions for 2026
The gaming industry is in for a big year in 2026. As gaming activity ramps up, Hollywood sinks its teeth further into gaming IP...
The narratives that defined gaming in 2025
There’s never a dull moment in gaming — and 2025 was no exception. From AI to UGC and everywhere in between, the past year...
AWS, Zynga and Windwalk say AI-driven personalization is gaming’s next growth engine
In an increasingly difficult user acquisition landscape, gaming companies are looking to use artificial intelligence to onboard new users in 2026. On day two...
Gadsme and Zynga partner to expand intrinsic in-game advertising
Gadsme has announced a partnership with Zynga, the mobile publishing powerhouse owned by Take-Two Interactive, to bring its intrinsic in-game advertising technology to select...
The Seattle stop of GamesBeat Engage takes on the state of the game industry and more
Partner Content, presented by Xsolla GamesBeat Engage, powered by Xsolla, was an invite-only, salon-style event designed for candid conversations and fresh insights. This time,...
Zynga Poker launches on Steam with crossplay enabled
Zynga announced today that it’s bringing its Texas Hold’Em-based mobile Poker title to PC via Steam. The game is available on the platform starting...