Why success in a crowded game market relies on building community (VB Live)
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Why games studios should look to a free-to-play future
Presented by Anzu The free-to-play (F2P) model is nothing new. Many games, including Furcadia, Neopets, RuneScape, and MapleStory, have championed it for years and...
Why intentional ad creative is more important than ever
This article is part of a Gaming Insights series paid for by Facebook. Gaming is a highly competitive industry. At Facebook, we see that...
Ubisoft’s The Division spent more on ads than any other game in March
Game brands continued ramping down in March, with the industry spending an estimated $35.7 million on 20,541 airings of 92 commercial spots. It’s down...