Discord announces mobile ad format to broaden game ad opportunities
Discord announced plans to expand its successful Video Quests advertising format to mobile devices. This strategic move marks the company’s first mobile ad offering,...
Replai uses computer vision and data analysis to figure out the best video ads
Replai automates analysis of video ad effectiveness and it makes recommendations for how to fix details to make ads more engaging. The company spent...
Liftoff: Android may gain in ads as IDFA changes hurt iOS games and apps
In 2021, Android could enjoy a strong surge thanks to Apple’s decision to focus on user privacy over targeted advertising for mobile games and...
Mobile ad monetization firm Vungle appoints Jeremy Bondy as CEO
Mobile ad and in-app monetization firm Vungle has appointed Jeremy Bondy as CEO. Bondy previously served as chief operating officer and succeeds Rick Tallman,...
Hardcore and midcore mobile gamers like rewarded video — if done right
This article is part of a Gaming Insights series paid for by Facebook. Players continue to spend more time in hardcore and midcore mobile...
Luna Labs’ Replay automates creation of mobile game video ads
Luna Labs is launching Replay, a tool for mobile game studios that lets them create endless versions of video ads from a single gameplay...
Liftoff’s surprise: Banner ads are 120% more effective than video ads
Mobile banner ads don’t get much respect, but they are surprisingly effective when it comes to mobile advertising. By contrast, video ads aren’t as...
How to add video ads to a game and make people ask for more
For a long time, Pixonic saw our lack of video ads in War Robots as one of our strengths and advantages. We often received...
AdColony: Scheduled events beat user-generated content in mobile-app engagement
Scheduled and dynamic events beat user-generated content when it comes to keeping users engaged, according to mobile-ad firm AdColony‘s Summer 2017 Mobile Publishing Survey. AdColony...
Tapjoy says rewarded ads improve mobile app loyalty by 4X
Tapjoy said a new study shows that rewarded advertising helps app developers keep users engaged longer. The study for mobile advertisers and app developers showed rewarded...