Unity ratchets up its marketing to game developers — without a GDC booth
Unity Technologies is spending more time and money delivering its message to game developers during the upcoming Game Developers Conference, but it will do...
Digi-Capital: 2017 saw $3 billion invested in AR/VR, half in Q4 alone
AR/VR investment records fell last year as startups raised over $3 billion in 28 categories we track including over $1.5 billion in Q4 2017...
Indie publisher Raw Fury raises $600,000 from former Unity CEO David Helgason and others
Indie game publisher Raw Fury has raised a seed round of $600,000. Former EA executive Karl Magnus Troedsson led the round. He joined Raw...
VR’s marketing conundrum — and how to fix it
Most VR content is built on game engines like Unity. VR creators are placing all their chips on the premium engines such as Unity...
Google launches Poly API for AR/VR assets in Unity and Unreal
Google launched Poly in early November as a way for developers to find 3D assets for their virtual reality and augmented reality projects. Today,...
Unity buys Game’s Multiplay game server hosting business for $25.2 million
Unity Technologies has bought the game server hosting Multiplay Digital division of United Kingdom retailer Game Digital for $25.2 million. The deal is part...
Unity hires Insomniac Games triple-A vets to boost its engine’s performance
Unity Technologies is bringing in some of the talent that worked on Ratchet & Clank and Sunset Overdrive to help beef up the optimization and...
The VR industry needs to avoid intrusive ads for as long as possible
Monetization in VR is a tricky subject. There are only suggestions, or experiments, on what could serve, but it’s a tough proposition while the...
3 keys to improving user retention in virtual reality
Virtual reality’s failure to live up to its hype is well documented. Poor user retention plays a significant role in this matter, as it does...
District 9 director Neill Blomkamp makes two sci-fi film shorts with Unity
Neill Blomkamp, the Academy Award-nominated director of District 9, has taken a film created with the Unity Technologies game engine and made a couple...