How Ubisoft quietly made Far Cry an annual franchise, and why no one's mad Posted byby Mike Minotti May 16, 2014 3 min With "annual franchise" becoming more and more of a dirty phrase, Ubisoft masterly found a way to capitalize on Far Cry's popularity while avoiding the ugly term. Continue Reading 3 min
Ubisoft sells 11 million copies of Assassin's Creed IV — and looks to release franchises 'more regularly' Posted byby Jeff Grubb May 15, 2014 2 min Ubisoft also says Watch Dogs will sell better than the first Assassin's Creed. Continue Reading 2 min
Far Cry 4 hits consoles and PC in November Posted byby Jeff Grubb May 15, 2014 1 min One of Ubisoft's growing franchises is returning in time for the holidays. Continue Reading 1 min
Lessons in game marketing from the Ubisoft guy whose team just won 27 awards for it (interview) Posted byby Dean Takahashi April 25, 2014 10 min Ubisoft's Tony Key says that marketers have to be ready for user-generated content and livestreaming. Continue Reading 10 min
A security expert examines if the hackers of Ubisoft’s Watch Dogs could actually take over a real smart city (interview) Posted byby Dean Takahashi April 25, 2014 9 min Malware expert Vitaly Kamluk says the scenario of Watch Dogs is already happening. Continue Reading 9 min
Humorous ad rules — a $500 trailer scores a million views for Leviathan: Warships Posted byby Dean Takahashi April 24, 2014 3 min Ubisoft picks up 27 awards for its game-marketing achievements. Continue Reading 3 min
Ubisoft creative director tells why Watch Dogs took so frigging long to make — and why hacking cities is so much more plausible now (interview) Posted byby Dean Takahashi April 24, 2014 10 min Jonathan Morin says players will decide if Watch Dogs becomes a multigame franchise. Continue Reading 10 min
Ubisoft writer finally gets to spill some secrets of Watch Dogs’ story (interview) Posted byby Dean Takahashi April 23, 2014 10 min Kevin Shortt talks about crafting the story behind Watch Dogs and depth of the world the player can explore. Continue Reading 10 min
Don’t mess with my data in multiplayer Watch Dogs (hands-on preview) Posted byby Dean Takahashi April 23, 2014 3 min If you steal my data, I’m going to hunt you down and kill you. That’s the premise behind the multiplayer mode in Watch Dogs,... Continue Reading 3 min
Watch Dogs’ mobile app is a hoot as you chase down a fugitive across Chicago (hands-on preview) Posted byby Dean Takahashi April 23, 2014 2 min It is an example of the future of gaming, with seamless play across consoles, PCs, mobile devices, and smart TVs. Continue Reading 2 min