Why game developers must rethink their advertising strategy
Presented by Simplaex What if you could go to the movies for free, but every 15 minutes the film would stop for a commercial break?...
Why game developers should embrace player churn
And so it’s also normal when developers are inclined to squeeze the absolute maximum revenue out of people before they’re gone forever. However, trying desperately to monetize your players only increases churn, aggravating the problem.
Why game developers are neglecting their players
Can you imagine going to a restaurant that made it increasingly harder to get through each course of a meal?
Sure, you can have your appetizers, but to eat your entrée you’ll have to cross the street to another location. And don’t forget to bring your spoon with you -- otherwise you can forget dessert! That’s exactly what the game industry does to its customers.
Why the game marketing ecosystem is ripe for disruption
For many game developers, the traditional way of promoting their products online is broken beyond repair.
With no direct digital access to potential customers, they depend on an ungainly mix of ad exchanges, media buying platforms, data aggregators, agencies, and resellers. The results of such a tangled web are predictable: Unfair prices, low-quality leads and surging churn rates.