Playnomics Archives

Mobile marketing automation: 1.5% penetration now, could triple in 2015

Posted byby GamesBeat
January 15, 2015
3 min

Big apps like Subway Surfer and Plants vs. Zombies use MMA to boost monetization, and major brands like Starbucks, Walgreens, and ESPN use MMA to increase engagement and enable omnichannel marketing.

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3 min

Smartphone with cloud of application icons

$100K revenue via 1 in-app message? Mobile app marketing automation is taking off

Posted byby GamesBeat
September 22, 2014
3 min

How does your mobile app pull in $100,000 with a single in-app message? Well, it helps to have a massive audience. But it also depends on being able to segment and target that audience in real time.

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3 min

CEO David Helgason on why Unity has expanded into mobile game-dev services (interview)

Posted byby Dean Takahashi
May 9, 2014
16 min

Unity was at the right place and time when mobile games took off. Now it is expanding into services and game asset sales because it doesn't like to see game developers die.

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16 min

Pushing into game services, Unity buys predictive analytics startup Playnomics (exclusive)

Posted byby Dean Takahashi
April 16, 2014
3 min

Unity Technologies is expanding beyond its game engine to services with the acquisition of Playnomics, which provides predictive analytics for game developers, GamesBeat has...