Esports broadcasting once borrowed from traditional sports — now it’s their future
When it comes to broadcasting major games, sports leagues are striking out with fans. While regular-season matchups draw in the usual crowd — including...
Wearable technologies in esports bring opportunities — and challenges
In recent years, athletes in traditional sports leagues such as Major League Baseball, the National Basketball Association, and the National Football League have started...
NextVR’s NBA streaming slate begins with two-time defending champion Golden State Warriors
Startup NextVR is preparing to stream the 2018-2019 NBA season across all platforms. NextVR’s focus is on live capture and streaming content in 3D,...
NextVR gets better resolution just in time for the NBA Finals
A new production pipeline from NextVR for the NBA Finals promises higher quality streams for all viewers. The streaming app is now available for most VR headsets,...
Twitch will launch NBA minor league game streaming on December 15 — with fan commentary
Twitch has been the place to go to see gamers show off their latest moves in the NBA 2K basketball video game series. Now,...
Marketers, don’t miss out on the ‘perfect storm’ of esports
The $700 million global competitive gaming industry is one of the largest yet most underutilized marketing channels in the digital marketing space. In an...
Eleague series shows the NBA taking a more personal interest in esports
Eleague aims to show that there are folks at the NBA who are bona fide esports fans and not just fans of its estimated $696...
Why investment from traditional sports is so important to esports in 2017
Activision Blizzard recently announced the new owners of seven teams in the Overwatch League. Among those who have ponied up big bucks to become...
The Philadelphia 76ers dish on what it’s like to own an esports team
Even multimillion dollar basketball organizations don’t have all the answers yet when it comes to expanding their businesses into competitive gaming. The worlds of esports and...
The big business behind the NBA’s move into esports
A major professional sports league will operate an esports league, a first for the esports industry, with the National Basketball Association and Take-Two Interactive...