5G will change how we watch sports in person
Engaging fans in an interactive and immersive match-day experience starts with the network. 5G is about more than just speed, it’s about what we...
Brands should follow Madden NFL’s marketing example
Regardless of the discipline, few kids dream of glory as the 53rd man on an NFL roster, a career minor leaguer, or two-way professional...
Esports broadcasting once borrowed from traditional sports — now it’s their future
When it comes to broadcasting major games, sports leagues are striking out with fans. While regular-season matchups draw in the usual crowd — including...
Wearable technologies in esports bring opportunities — and challenges
In recent years, athletes in traditional sports leagues such as Major League Baseball, the National Basketball Association, and the National Football League have started...
NextVR’s NBA streaming slate begins with two-time defending champion Golden State Warriors
Startup NextVR is preparing to stream the 2018-2019 NBA season across all platforms. NextVR’s focus is on live capture and streaming content in 3D,...
NextVR gets better resolution just in time for the NBA Finals
A new production pipeline from NextVR for the NBA Finals promises higher quality streams for all viewers. The streaming app is now available for most VR headsets,...
Twitch will launch NBA minor league game streaming on December 15 — with fan commentary
Twitch has been the place to go to see gamers show off their latest moves in the NBA 2K basketball video game series. Now,...
Marketers, don’t miss out on the ‘perfect storm’ of esports
The $700 million global competitive gaming industry is one of the largest yet most underutilized marketing channels in the digital marketing space. In an...
Eleague series shows the NBA taking a more personal interest in esports
Eleague aims to show that there are folks at the NBA who are bona fide esports fans and not just fans of its estimated $696...
Why investment from traditional sports is so important to esports in 2017
Activision Blizzard recently announced the new owners of seven teams in the Overwatch League. Among those who have ponied up big bucks to become...