Ex-NBA star Metta World Peace’s 37 Partners launches celebrity commerce with AI likenesses
Former NBA star Metta World Peace started 37 Partners in 2025 and today it announced the first public launch of Perpetual Celebrity Commerce. The...
NBA star James Harden teams with MyPrize in social gaming partnership
MyPrize, a multiplayer social gaming platform, partnered NBA legend James Harden of the LA Clippers as the company’s first premier creator. This marks the...
NBA The Run is a new arcade-style officially licensed basketball game
Play by Play Studios, in collaboration with the National Basketball Association (NBA) and the National Basketball Players Association (NBPA), has announced NBA The Run,...
NBA Top Shot launches new season with new collectibles and star partnerships
The makers of NBA Top Shot are back with more officially licensed digital collectibles and partnerships for fans. The National Basketball Association (NBA), the...
NetEase Games’ Dunk City Dynasty debuts on mobile with NBA license
NetEase Games has launched Dunk City Dynasty worldwide on mobile devices today. It’s a street basketball spectacle game with the NBA license. Licensed by...
MeetKai and Charlotte Hornet’s launch NBA’s first virtual fan store
AI and metaverse firm MeetKai and the NBA’s Charlotte Hornets have unveiled the Hornets Virtual Fan Shop, marking the NBA’s first virtual team store....
Niantic launches NBA All-World location-based basketball game
Niantic, the NBA, and the NBPA officially launched NBA All-World, a free-to-play game with geolocation from the maker of Pokémon Go. The basketball game...
Sorare launches beta for NFT-based NBA fantasy sports game
Sorare is launching the beta for its NFT-based NBA fantasy basketball game played with digital collectible cards. The Sorare: NBA Beta game is a...
NBA, NBPA, and Sorare announce officially licensed fantasy game
The National Basketball Association (NBA), National Basketball Player’s Association (NBPA), and Sorare have just announced a partnership. The companies are coming together to create...
Basketball game Swoops releases new daily challenge called Swoops GM
Swoops, an in-development basketball game featuring NFT ownership, has announced a daily free-to-play challenge called Swoops GM. Every day, at 12 a.m. Pacific, Swoops...