Swrve is marketing automation for in-app monetization — 75 billion mobile actions a month
The hottest new frontier for developers is mobile, but most the of the 30-plus vendors in the marketing automation space are missing the boat...
Apple vs. Google: A world view on the mobile gaming war
Android and iOS are battling each other in every major market in the world, and gaming is the biggest part of that fight.
Pushing into game services, Unity buys predictive analytics startup Playnomics (exclusive)
Unity Technologies is expanding beyond its game engine to services with the acquisition of Playnomics, which provides predictive analytics for game developers, GamesBeat has...
300M downloads and $600M in revenue say Google is the ‘loser’s choice’ in mobile games monetization
Smart game developers are choosing startup ad companies like Vungle and AdColony when monetizing their mobile games. They are most certainly not picking Google.
MediaBrix says in-game mobile-reward ads get over 90 percent engagement rates
MediaBrix released its third semi-annual report on social and mobile gaming today, saying that its in-game reward ads are generating huge returns for free-to-play...
German startup wants to help game developers make more money (interview)
"Using our SDK, developers are able to divide users into different categories according to their behaviour and then offer them customised promotions with the help of our analytics. This increases their likeliness to buy and therefore the overall revenue."
PapayaMobile makes its AppFlood cross-promotion network transparent to developers
AppFlood makes it easy to see the performance of competing ad networks.
How all app publishers can benefit from the mobile gaming industry’s best practices
Free-to-play has revolutionized the monetization model in gaming by charging players based on their willingness to pay, instead of displaying one set price for all. Indeed, through a dynamic pricing scheme for in-app purchase items, free-to-play has enabled game publishers to monetize the whole of the price/demand curve.
3 things the mobile industry can learn about advertising from gaming
Mobile gaming apps have been quietly reinventing mobile advertising and out-monetizing even the large, well-established publishers. Here are a few things the mobile games companies have worked out along the way.
Scopely announces marquee game developers as mobile-platform partners
Scopely is working with a small number of high-end mobile developers to make their games more successful.