Fiksu: Mobile marketing costs and game downloads dropped in May
Mobile marketing is down for the month, but it's still 39 percent more expensive than last year.
Uh oh: Mobile user acquisition fraud almost doubled in 2015
Last year about a third of mobile developers and publishers said they were cheated when acquiring new app users. This year, that number has jumped to almost two thirds.
Leaving mobile behind: The indie developers heading back to PC
The flooded mobile market is stifling innovation and driving away smaller game studios.
Facebook highlights the rising power of Europe’s game industry
Facebook recently hosted a summit for 150 CEOs of European gaming companies that demonstrated just how important that industry has become in this region.
Hipster Whale uses part of its Crossy Road millions to fund Halfbrick vets’ studio
Hipster Whale, the creators of popular mobile game Crossy Road, have backed Australian mobile games startup Prettygreat in an early round of funding. Prettygreat is made up of top players from mobile studio Halfbrick, best known for hits such as Jetpack Joyride and Fruit Ninja.
Mobile marketing automation: How big brands are engaging customers on mobile
The technology is so new that only about one percent of the apps on the major app stores are using MMA -- but it's the most successful one percent.
Millennial Media announces 100% viewability guarantee for in-app mobile ads
You might think that if you pay for an ad, someone will actually see it. How naive.
App Annie buys Mobidia to combine app download and app usage analytics in 60 countries
The new usage data functionality has already been integrated into App Annie's download analysis product and will be available today.
Mobile video advertising up 5X in a single year in Opera Mediaworks ‘state of the ad’ report
Video is now responsible for 55 percent of revenue for publishers, Opera said today.
6 ways mobile marketing automation boosts app engagement and monetization
Acting on these tips should be a good start for any developer looking to increase their app's engagement, retention, and overall revenue.