Mobile video advertising up 5X in a single year in Opera Mediaworks ‘state of the ad’ report
Video is now responsible for 55 percent of revenue for publishers, Opera said today.
6 ways mobile marketing automation boosts app engagement and monetization
Acting on these tips should be a good start for any developer looking to increase their app's engagement, retention, and overall revenue.
It costs more than $3 to acquire a mobile user now, Fiksu finds
Mobile marketing is becoming even more expensive.
How to get, keep, engage, and monetize mobile users (webinar)
Mobile marketing automation gives you the tools and levers to immediately act on the data it's feeding you.
In mobile games, 60% of revenues come from 0.23% of players
The top 10% of payers in a game contributed 64% of revenues in a month.
App Annie launches internal research team, hires top IDC analyst
Even before scoring former IDC mobile lead Danielle Levitas, the mobile analytics company was on a senior exec hiring spree.
Tapstream unifies deep links and deferred deep links, connecting mobile web and mobile apps
Mobile user acquisition startup Tapstream has unified both deep links into existing apps on your phone or tablet and deferred deep links into a single solution,...
Mobile marketing: winning at ‘brandvertising’
Can traditional brand advertising work on mobile? The answer is a definitive yes.
Tencent revenues grew 24 percent in Q4, lowest pace in seven years
Tencent Holdings reported earnings today that included revenue figures that seemed to indicate the Chinese social networking and video game giant’s meteoric growth was slowing. In...