Mobile Archives

Posted inin Business

Mobilepocalypse: Why mobile-user acquisition costs could double in the next 12 months

Posted byby GamesBeat
September 16, 2015
2 min

Worlds are colliding. On the one side, mobile-first publishers in the casual games, social, and entertainment spaces continue to compete for engaged, profitable users....

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2 min

Posted inin Technology

$1B in ad spend and 2.1B installs: How Singular helps Supercell, Kabam, Twitter

Posted byby GamesBeat
September 8, 2015
2 min

Localytics does analytics, sure, but also mobile marketing automation. Tune is known for attribution and mobile marketing measurement, but just added marketing automation as well. Tapjoy is an ad network, a mobile user acquisition specialist, does app marketing automation, and more.

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2 min

Posted inin Business

Clash of Clans vs. Game of Thrones: Ascent — Two ways app publishers use celebrity brands to drive user acquisition

Posted byby GamesBeat
September 8, 2015
3 min

The point of using celebrity brands to reach mobile app users is straightforward: Your app needs a large, engaged audience to succeed, and celebrity...

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3 min

Posted inin Business

If you sell mobile tech, Datanyze will tell you who to target — and how

Posted byby GamesBeat
September 8, 2015
3 min

Mobile is the new battleground — for everything. Including, now, enterprise software and services. About 18 months ago, Datanyze launched a revolutionary service for cloud...

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3 min

Angry Birds is a success story revolving around business partnerships.

Posted inin Business

Rovio reveals the key to Angry Birds’ success: brand partners

Posted byby GamesBeat
August 18, 2015
3 min

Rovio Chief Commercial Officer Alex Lambeek lays out the success of Angry Birds as a marathon of cross-pollination with multiple brands and business partners.

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3 min

Posted inin Technology

This service tells you what Supercell, Machine Zone, and other big publishers spend on user acquisition

Posted byby GamesBeat
August 12, 2015
3 min

Mobile user acquisition costs are soaring. But how much is your competition spending? According to our recent research, most mobile-first companies are trying to...

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3 min

Posted inin Business

We’re hiring a writer to cover video games and gadgets

Posted byby Jason Wilson
July 31, 2015
2 min

VentureBeat and GamesBeat is hiring a writer to put a magnifying glass on video games and gadgets — and how technology intersects them. The...

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2 min

Posted inin Business

Windows 10 gets four new games from Game Insight

Posted byby GamesBeat
July 30, 2015
1 min

Want to play some games made for Windows 10? Well, you’re in luck. Windows 10 Review Microsoft Edge will kill IE Cortana has arrived...

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1 min

Posted inin Development

Tune confirms acquisition of mobile marketing automation vendor Artisan Mobile, says still open to all

Posted byby GamesBeat
July 23, 2015
2 min

Consolidation is a natural evolution of the space, and it should end up helping developers.

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2 min

Posted inin Development

Mobile Success Landscape: 250 companies, $25B investment, and 15 billion-dollar startups

Posted byby GamesBeat
July 23, 2015
3 min

250 companies with $25 billion in investment and 55,000 employees are helping mobile developers and publishers build the right apps with the right engagement...

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3 min

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