8 ways that iOS 9 improves gaming on iPhone and iPad
Today’s launch of iOS 9 adds a number of new features to your iPhone and iPad devices, including 3D touch (for iPhone 6S and 6S Plus),...
Mobilepocalypse: Why mobile-user acquisition costs could double in the next 12 months
Worlds are colliding. On the one side, mobile-first publishers in the casual games, social, and entertainment spaces continue to compete for engaged, profitable users....
$1B in ad spend and 2.1B installs: How Singular helps Supercell, Kabam, Twitter
Localytics does analytics, sure, but also mobile marketing automation. Tune is known for attribution and mobile marketing measurement, but just added marketing automation as well. Tapjoy is an ad network, a mobile user acquisition specialist, does app marketing automation, and more.
Clash of Clans vs. Game of Thrones: Ascent — Two ways app publishers use celebrity brands to drive user acquisition
The point of using celebrity brands to reach mobile app users is straightforward: Your app needs a large, engaged audience to succeed, and celebrity...
If you sell mobile tech, Datanyze will tell you who to target — and how
Mobile is the new battleground — for everything. Including, now, enterprise software and services. About 18 months ago, Datanyze launched a revolutionary service for cloud...
Rovio reveals the key to Angry Birds’ success: brand partners
Rovio Chief Commercial Officer Alex Lambeek lays out the success of Angry Birds as a marathon of cross-pollination with multiple brands and business partners.
This service tells you what Supercell, Machine Zone, and other big publishers spend on user acquisition
Mobile user acquisition costs are soaring. But how much is your competition spending? According to our recent research, most mobile-first companies are trying to...
We’re hiring a writer to cover video games and gadgets
VentureBeat and GamesBeat is hiring a writer to put a magnifying glass on video games and gadgets — and how technology intersects them. The...
Windows 10 gets four new games from Game Insight
Want to play some games made for Windows 10? Well, you’re in luck. Windows 10 Review Microsoft Edge will kill IE Cortana has arrived...
Tune confirms acquisition of mobile marketing automation vendor Artisan Mobile, says still open to all
Consolidation is a natural evolution of the space, and it should end up helping developers.