Google’s 2022 Mobile Insights Report reveals what players value now
Presented by Google for Games Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and...
Breaking out of the app store: New monetization opportunities for mobile game developers
Studies show that more than 260 million mobile game players are out of reach of the app stores. But with Apple and Epic’s lawsuit...
How top game developers diversify their marketing strategy in a competitive landscape
This article is part of a Gaming Insights series paid for by Facebook. We spoke with executives from mobile game developers Kabam, Wildlife Studios,...
Monetization strategies for the skyrocketing LatAm mobile game market (VB Live)
Presented by Facebook Audience Network There are hurdles to launching a mobile game internationally, but there’s never been a better time to go global....
What it takes to launch a mobile game internationally (VB Live)
Presented by Facebook Audience Network To capitalize on the mobile game boom, publishers are expanding into lucrative international markets. For insights into what it...
Why game developers must rethink their advertising strategy
Presented by Simplaex What if you could go to the movies for free, but every 15 minutes the film would stop for a commercial break?...
What do video, playable ads, and top-grossing apps have in common? (VB Live)
In a 4M+ app marketplace, how do mobile game giants like Ketchapp and Pocket Gems stay ahead of the crowd? Catch up on this...
Why game developers should embrace player churn
And so it’s also normal when developers are inclined to squeeze the absolute maximum revenue out of people before they’re gone forever. However, trying desperately to monetize your players only increases churn, aggravating the problem.
How one leading publisher stays ahead of the LTV curve (VB Live)
How are the top-grossing app developers growing and acquiring high-quality users at scale? What channels and formats are the best fit? And how do...
Essential app install formats: How Pocket Gems pushed ‘Episode’ to 3 million WAUs (VB Live)
With millions of competitors, how are the top game companies growing and acquiring high-quality users at scale? Pocket Gems has been working since 2009...