Categories Posted inin Business Nexage says app developers have grown revenue 165% on its mobile ad marketplace Posted byby Dean Takahashi September 3, 2014 1 min Growth rate on Nexage's platform is double the rate for industry-wide mobile ad revenue growth. Continue Reading 1 min
Categories Posted inin Business Global mobile ad spending grows 48% in Q2 over Q1, with emerging markets dominating Posted byby Dean Takahashi July 17, 2014 2 min Global mobile traffic grew 95% from the first quarter to the second quarter. Continue Reading 2 min
Categories Posted inin Development 300M downloads and $600M in revenue say Google is the ‘loser’s choice’ in mobile games monetization Posted byby GamesBeat April 14, 2014 2 min Smart game developers are choosing startup ad companies like Vungle and AdColony when monetizing their mobile games. They are most certainly not picking Google. Continue Reading 2 min
Categories Posted inin Business Mobile app monetization: Freemium is king, but in-app ads are growing fast Posted byby GamesBeat March 27, 2014 2 min 80 percent of developers reported that less than five percent of their users made even one single in-app purchase Continue Reading 2 min
Categories Posted inin Development Top 10 mobile advertising companies: The VB Index report Posted byby GamesBeat January 21, 2014 1 min Google is in. Facebook is in. So are Chartboost, Flurry, and InMobi. HasOffers, Tapjoy, Millenial, and SponsorPay all also made the cut. The VB... Continue Reading 1 min
Categories Posted inin Business NativeX guarantees game developers at least 30% increase in ad revenue — or will pay $30,000 in cash Posted byby Dean Takahashi January 15, 2014 2 min NativeX is confident enough that its game-like ads will drive revenue that it is offering a guarantee. Continue Reading 2 min
Categories Posted inin Development Mediabrix’ in-game ads are generating $200 CPMs — 180 times more than traditional ads Posted byby GamesBeat December 20, 2013 3 min Mobile and social gaming ad platform Mediabrix says it’s found the key to monetize games — it’s those “breakthrough moments” when you beat a... Continue Reading 3 min
Categories Posted inin Business PaeDae gets a pay day as it collects $11.6M to expand beyond mobile game rewards Posted byby Dean Takahashi December 10, 2013 2 min PaeDae makes a push to become a broader mobile advertising platform. Continue Reading 2 min
Categories Posted inin Business Tapjoy improves monetization of mobile apps with actionable video ads Posted byby Dean Takahashi September 18, 2013 3 min Nokia to serve as a launch partner on Tapjoy's mobile video monetization. Continue Reading 3 min
Categories Posted inin Business Grantoo’s branded game tournaments provide 6-times better mobile ad engagement (exclusive) Posted byby Dean Takahashi July 9, 2013 2 min Grantoo says branded tournaments produce six times better engagement than banner ads. Continue Reading 2 min