DeltaDNA study shows mobile game makers don’t know how to handle in-game ads
Game developers know that in-game ads are important, but they don’t know the best way to approach them. That’s the conclusion of a survey...
A user’s perspective on in-game ads: What developers need to know
You don’t have to look far to see the reach of mobile games and how they color our world. Just take one look outside,...
Nearly 60% of mobile gamers watch an ad or take a survey 10 times a week
More than half of highly engaged mobile games watch video ads, complete surveys, or install apps to earn virtual in-game currency rewards, according to...
MobFox enables easy ad monetization for mobile app publishers
Matomy Media Group and its MobFox division have launched the MobFox mobile ad platform that makes monetizing apps easier for mobile app publishers. It...
Harpooning the whale in a volatile mobile ad market (webinar)
Don’t be left behind. Learn how to capture the best users and customers in today’s hyper-competitive mobile ad market from those winning at it...
DeltaDNA offers game developers ad monetization tips for free-to-play
Advertisements are a necessary part of making free-to-play mobile games profitable. But only about half of game developers are confident about their strategies for...
Facebook’s planned customer-data change called ‘land grab’ by publishers
But game publisher fears a power grab by the social network.
Here’s what those free apps with ad support really cost you: 79% more data use
Mobile ads are hurting your phone's battery, processor, and data plan.
Want 543X more effective mobile ads? Here's how: Rescue gamers
The key take-away? When you give something to get something, you can get a lot.
Kiip offers 'rewarded video' at the right moment in mobile apps and games
You can play a game and get a reward by watching a video.