Adjust rejected 200 million fraudulent app installs in 2019
Adjust has rejected nearly 200 million fraudulent app installs so far in 2019, saving clients about $450 million in ad spend and allowing them...
Two months running, PlayStation dominates first place in gaming industry’s most-seen TV ads ranking
In the last 30 days, Sony-owned PlayStation edged its lead with a third of all industry TV ad impressions, while Nintendo extended its market...
Google and Unity partner to boost mobile game advertising
In mobile games, 96 percent of players don’t pay any money for game content. But 71 percent of them say they won’t mind watching...
AdColony: Brands are worried about unsafe content and fake news on Facebook, social media
Brands have moved quickly to spread their message through social media and influencers. But those brands have also run into unsafe content, such as...
Smaato: Media, retailers, and automotive are the top advertisers in mobile games
Smaato analyzed its data from its real-time advertising platform, and it came up with the top advertisers who spend the most money on ads...
Gameplay as advertising — does it work?
Presented by AdColony In a recent survey of the world’s top-grossing app developers, playable ads were one of the two ad units that publishers...
IronSource gives mobile advertisers a choice between programmatic and ‘waterfall’ ads
Mobile advertising is having a big moment. Mobile app and game publishers now face a choice between two different ways of maximizing revenues from...
Immersv raises $10.5 million for VR ads and mobile 360-degree video
Immersv has raised $10.5 million to strengthen its position as a provider of advertising for virtual reality and mobile 360-degree apps and games. The...
Soomla: Top 20% of mobile users account for 80% of ad revenue
The top 20 percent of mobile users contribute at least 80 percent of the advertising revenue for mobile apps, according to a report by...
Mobile ad growth helps Glispa raise profits in 2016
Glispa, the mobile performance marketing and ad tech company, grew rapidly in 2016, as mobile ad spending overtook desktop spending for the first time....