Smart speakers could spark another game revolution
Not since the advent of the smartphone has a tech device been adopted as quickly as the smart speaker. In the U.S, ownership of...
DeltaDNA: In-game advertising becomes viable alternative to in-app purchases
After years of uncertain experimentation, free-to-play game developers are starting to view in-game ads as a genuine alternative to in-app purchases (IAPs) rather than...
Epic’s epic monetization has it winning the battle of battle royales
At the start of the year, one of the biggest questions in gaming was undoubtedly: “Who is going to win the battle of the...
Top Apple, Google, and Samsung smartphones hit game monetization records
The latest smartphones from Apple, Google, and Samsung achieve high rates of monetization compared to other kinds of smartphones, according to a study from...
DeltaDNA hits 100 million monthly active users for real-time marketing and analytics
DeltaDNA has surpassed more than 100 million monthly active users (MAU) for its real-time marketing and mobile analytics platform. That means that the game...
Free-to-play ad monetization: what works — and what turns players totally off (webinar)
DeltaDNA CEO Mark Robinson and VentureBeat’s own Dean Takahashi discuss what kind of F2P ad monetization works — and, as importantly, what doesn’t. This...
DeltaDNA offers game developers ad monetization tips for free-to-play
Advertisements are a necessary part of making free-to-play mobile games profitable. But only about half of game developers are confident about their strategies for...
The secrets to successful F2P ad monetization (webinar)
Join us for this live webinar. Register here for free. Free-to-play (F2P) games have become a hot-button issue for the mobile industry. Everyone loves playing...
The secrets to successful F2P ad monetization (webinar)
Join us for this live webinar on Wednesday, December 2 at 10 a.m. Pacific, 1 p.m. Eastern. Register here for free. Everyone loves free things. How can...
Player marketing firm deltaDNA enters in-game advertising
deltaDNA, a mobile games-focused analytics and marketing company, is today announcing it is getting into in-game advertising. SmartAds is the name of its new...