Liftoff’s surprise: Banner ads are 120% more effective than video ads
Mobile banner ads don’t get much respect, but they are surprisingly effective when it comes to mobile advertising. By contrast, video ads aren’t as...
Liftoff: Mobile users are embracing subscription app economy
Mobile users are embracing the subscription model, with considerable momentum gained from last year, according to the Mobile App Engagement Index produced by performance mobile...
Liftoff: Females are 79% more likely to make in-app purchases in mobile games
Females are 79 percent more likely to complete an in-app purchase after installing a mobile game, according to a report about mobile games by a mobile user...
North Americans are far more likely to spend in mobile games than Europeans and Asians
North Americans are 260 percent more likely than European gamers and 94 percent more likely than Asian gamers to make in-app purchases, according to...