DeltaDNA study shows mobile game makers don’t know how to handle in-game ads
Game developers know that in-game ads are important, but they don’t know the best way to approach them. That’s the conclusion of a survey...
The data that pays: What really fuels game monetization (VB Live)
Find out how free-to-play games like Angry Birds 2, Star Wars: Galaxy of Heroes and Song of Pan use these essential data metrics to...
Attracting players who pay out: How data can double ad revenue and get your game ranked (VB Live)
Data is the key to attaining and retaining loyal players who pay: Join VB’s own Dean Takahashi, Thumbspire’s VP of Product Stefano Melucci, Appsflyer’s Shani Rosenfelder...
Free-to-play ad monetization: what works — and what turns players totally off (webinar)
DeltaDNA CEO Mark Robinson and VentureBeat’s own Dean Takahashi discuss what kind of F2P ad monetization works — and, as importantly, what doesn’t. This...
DeltaDNA offers game developers ad monetization tips for free-to-play
Advertisements are a necessary part of making free-to-play mobile games profitable. But only about half of game developers are confident about their strategies for...
The secrets to successful F2P ad monetization (webinar)
Join us for this live webinar. Register here for free. Free-to-play (F2P) games have become a hot-button issue for the mobile industry. Everyone loves playing...
The secrets to successful F2P ad monetization (webinar)
Join us for this live webinar on Wednesday, December 2 at 10 a.m. Pacific, 1 p.m. Eastern. Register here for free. Everyone loves free things. How can...
Player marketing firm deltaDNA enters in-game advertising
deltaDNA, a mobile games-focused analytics and marketing company, is today announcing it is getting into in-game advertising. SmartAds is the name of its new...
5 ways to make your players happy
A number of game design mechanics can help make sure your players love your game and don’t bolt after day one.
DeltaDNA retools its analytics dashboard for real-time retention
The new dashboard analyzes reviews on iOS, Android, and Steam to give developers a real-time score.