How Tencent doubled down on Western game investments and shows no sign of retreat | Tian Xiao interview
Tencent is a big global company has that has been a steady supporter of Western game companies for many years. And at our recent...
Tariffs prompt China to shift user-acquisition budgets for apps from U.S. to Europe | AppsFlyer
AppsFlyer said in its ecommerce app marketing report that China-based e-commerce apps — which account for 85% of worldwide iOS user acquisition spending —...
Nvidia starts shipping H20 GPUs to China again with permission and unveils compliant GPU
After Nvidia CEO Jensen Huang went to the nation’s capital to talk about AI, Nvidia announced that it has received permission to sell its...
Inworld AI adds localization for Mandarin, Japanese and Korean
Inworld AI, a gaming-focused generative AI startup, has added multilingual support for Mandarin (simplified Chinese), Japanese, and Korean. These tools will allow creators to...
War Robots returns to China in My.Games/iDreamSky partnership
War Robots has teamed up with Chinese publisher iDreamSky to bring War Robots back to the Chinese market. Unlock premium content and VIP community...
Genshin Impact earned $3.7B on mobile in first 2 years
Genshin Impact, the break out mobile-first title from MiHoYo, has reached a new spending record. In its first two years on the market, mobile...
Blizzard suspends service in China as NetEase agreement ends
Blizzard Entertainment announced that it’s suspending game services in China starting early next year. Its licensing agreements with Chinese game publisher NetEase expire on...
Chinese gamers diminish following regulations, but a rebound is nigh
Niko Partners recently released its report on China’s young gamers, showing that many of them have dropped gaming following the country’s stern regulations. However,...
Tamatem Games partners with MSA Novo
Tamatem Games, headquartered in Amman, Jordan, is a leading publisher in the MENA (Middle East and North Africa) region. Notably, the company is responsible...
China’s video game market is projected to grow despite government restrictions
A five-year forecast from Niko Partners is predicting China’s video game market will grow through 2026. This forecast is based on two separate reports:...