3 crucial ASO techniques to stand out (VB Live)
To boost organic downloads by at least 20 percent — and we’ve seen triple that rate — you need your ASO game. For highlights...
ASO Master Class: Distinguishing the growth-killing myths from real industry success (VB Live)
Join noted growth-hacker Oliver Kern, chief commercial officer at Lockwood Publishing and Peggy Anne Salz, author of the VB Insight ASO Practitioner’s Guide, as...
ASO master class: Building an ASO routine to scale the charts (VB Live)
ASO isn’t a set-it-and-forget-it practice. In Part 3 of this six-part masterclass, we’ll dispel common myths that keep you from establishing the kind of...
Will Apple’s paid search product level the playing field for game publishers?
Recent reports claim that Apple soon will release a paid search offering for App Store searches. Sponsored search opportunities can provide consumers new ways...
Back-end secrets for app store optimization (webinar)
Whether you’re publishing game or utility apps, Yetizen CCO Japheth Dillman says that far too many marketers are neglecting even the most basic optimization strategies. “Ninety-nine...
Everything mobile game developers need to know about app store optimization
As user acquisition costs soar, mobile-game developers are looking for alternatives to getting users. One of the best ways, and sometimes most overlooked, is...
How Angry Birds publisher Rovio maximizes organic installs via A/B testing
App store optimization just got harder. Fortunately, it also just got easier. App developers are now using A/B testing and optimization to improve not...