Categories Posted inin Business The perfect storm: How Blizzard North channeled chaos to design the original Diablo Posted byby Dean Takahashi September 16, 2013 5 min The author of a new Blizzard book, Stay Awhile and Listen, analyzes game design at one of the industry's most successful companies. Continue Reading 5 min
Categories Posted inin Business Activision unveils Call of Duty: Ghosts multiplayer, and you can play a woman Posted byby Dean Takahashi August 14, 2013 4 min Activision reveals the multiplayer combat in its next big Call of Duty game. Continue Reading 4 min
Categories Posted inin Business Skylanders: Swap Force has lots of variety … and repetition (hands-on preview) Posted byby Dean Takahashi July 29, 2013 4 min You can now swap Skylanders toys to create new creatures. Is that enough to keep the juggernaut franchise going? Continue Reading 4 min
Categories Posted inin Business Activision Blizzard stock soars 15%, Zynga's falls 14% — what does it mean for games? Posted byby Dean Takahashi July 26, 2013 4 min Investors piled out of Zynga and seemingly right into Activision Blizzard. Continue Reading 4 min
Categories Posted inin Business As subscribers sink, Blizzard searches for ways to make World of Warcraft grow Posted byby Dean Takahashi July 26, 2013 3 min Tom Chilton and J. Allen Brack are among those who have to keep World of Warcraft growing. Continue Reading 3 min
Categories Posted inin Business Activision Blizzard preannounces earnings that beat Wall Street estimates Posted byby Dean Takahashi July 26, 2013 2 min World of Warcraft continues to lose subscribers. Continue Reading 2 min
Categories Posted inin Business Activision launches Skylanders-branded Monopoly board game Posted byby Dean Takahashi July 15, 2013 1 min It's a big brand now, but will Skylanders hit the saturation point? Continue Reading 1 min
Categories Posted inin Business Blizzard taps NetEase to release freemium card game Hearthstone in China Posted byby Jeff Grubb July 8, 2013 2 min Hearthstone is heading for one of the world's biggest market for free-to-play games. Continue Reading 2 min
Categories Posted inin Business Activision Blizzard and Tencent join the game industry’s lobbying group Posted byby Dean Takahashi July 8, 2013 1 min Activision rejoins the ESA, while China's Tencent joins for the first time. Continue Reading 1 min
Categories Posted inin Business Blizzard is testing microtransactions in World of Warcraft Posted byby Dean Takahashi July 5, 2013 2 min World of Warcraft has been losing subscribers, so free-to-play may be in the offing. Continue Reading 2 min