Synative lets game developers build playable Google Play demos

Synative has announced that developers can use its Synative Playable Studio to create playable game demos — a relatively new form of advertising — for free.

Hong Kong-based Synative allows developers to build their own “try now” demo for the Google Play Store. These demos are like ads for the games. They let the player get a taste for the gameplay of a mobile game, without having to download the entire title. The playable demos start instantly, removing friction in the process.