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Synative lets game developers build playable Google Play demos

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Synative has announced that developers can use its Synative Playable Studio to create playable game demos — a relatively new form of advertising — for free.

Hong Kong-based Synative allows developers to build their own “try now” demo for the Google Play Store. These demos are like ads for the games. They let the player get a taste for the gameplay of a mobile game, without having to download the entire title. The playable demos start instantly, removing friction in the process.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.