Surprise: Marvel superheroes (probably) storming Disney Infinity later this year

The Walt Disney Company owns a majority stake in pop culture, so it’s not surprising that it’s bringing more of its properties to its interactive-toy blockbuster Disney Infinity.

Marvel Entertainment, a wholly owned subsidiary of Disney, is teasing that its supermen and superwomen are joining forces with the popular game that has players bringing physical toys into digital worlds. The comic-book company revealed a new video on its site that shows current Disney Infinity characters, like the cast of Pixar’s The Incredibles, wandering around as Captain America’s shield bounces around the environment. This likely means that you can expect the Avengers’ to invade the interactive-toy brand. Bringing in Marvel characters will likely help Disney sell more copies of the game and the toys that go along with it. Disney Infinity was already the 10th best-selling new physical game of 2013, according to industry-intelligence firm The NPD Group.