Toikido and Supersocial are launching Pinata Smashlings in 2023.
Toikido and Supersocial are launching Piñata Smashlings in 2023.
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Supersocial and Toikido will launch Piñata Smashlings toy world in Roblox

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

Supersocial announced it has teamed up with toy maker Toikido to launch a Roblox world based on Toikido’s Piñata Smashlings toys.

The partnership introduces the first-ever toy line to hit the market with an accompanying metaverse experience, said Yonatan Raz-Fridman, CEO of Supersocial, in an interview with GamesBeat.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.