Fresh off a historic Champions League win, global soccer superstar Cristiano Ronaldo will now be the cover player for FIFA 18 — and that could help EA get more copies of its sports game into players’ hands.
Ronaldo is considered the best in the sport, and he’s been the highest-paid footballer four years in a row. His enormous social reach of 262 million followers on Facebook, Twitter, and Instagram has made him especially attractive to marketing partnerships, leading Nike to signing a $1 billion lifetime deal with him in a move that Forbes called a “bargain,” as Nike could make back the investment in only two or three years.
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