AppLovin today released its second yearly report on Performance-Driven Ad Trends, in which it illuminates some of the most successful ad strategies and trends in 2023. According to the report, generative AI shows promise as a creative tool, while effective ad trends include genre-bending in mobile games, creative metaplay and gamification (even for products that aren’t video games).
SparkLabs, AppLovin’s in-house creative team, suggests that generative AI has a place in ambitious ad campaigns, making development more efficient and broadening creative work. The team itself increased its use of generative AI across various workflows.
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