StreamElements today revealed Mercury, a suite of tools designed to make static YouTube VODs more dynamic and engaging. Content creators can sign up for Mercury, which is currently in beta, now.
Mercury aims to get YouTube videos to the same level of user engagement as livestreams. Its tools include dynamic thumbnails, dynamic description, and on-screen shout-outs. As the name suggests, the former two add real-time data to both video thumbnails and descriptions. In the case of thumbnails, this could be data on charity goals and merch sails, or shout-outs to subscribers or supporters. Dynamic descriptions can include real-time polls, supporter spotlights, and data on community goals.
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